Serial entrepreneur · Switzerland
16 years turning ideas into platforms — most recently Gold Avenue ($0 → CHF 500M in 7 years). Now co-founding four new ventures across funeral tech, marketplaces, payments and indie SaaS.
Now building
Each one solves a problem I've personally watched founders, ops teams or end customers struggle with. I'm in the build, not on the sidelines.
Co-Founder & CTO
A Swiss digital platform for obituaries, condolences and memorial donations. Families publish a tribute in minutes; communities pay their respects online.
Co-Founder & CTO
The marketplace for Swiss SME succession. Connects sellers, buyers and advisors directly — no commissions, no imposed intermediaries.
Co-Founder
Invoicing and payments SaaS for Swiss SMEs. Send QR-bill invoices, track receivables and get paid faster — without the spreadsheet gymnastics.
Founder
Consulting firm and startup studio. I partner with founders and established companies to turn ideas into market-ready products — strategy first, hands-on build right after.
About
I've spent 16 years turning ideas into shipped products — from a one-person freelance studio to leading a 25-person engineering org through a CHF 500M growth curve. My instinct is to get to market fast, learn from real users, and let traction shape the roadmap.
I work as co-founder, shareholder and operator on the ventures I back. My role goes well beyond advice: I sit inside the build — architecture, hiring, product calls, the awkward week-three pivots — so that strategy actually ships.
I believe every team should be independent from IT. When marketing, finance, content and ops own their tooling, decisions move at the speed of the people closest to the customer. That's how small companies act big.
Expertise
The work I'm sharpest at — and the work I most enjoy. If a venture or a board needs traction in any of these, that's a fit.
Co-founder of multiple ventures. Comfortable with the messy 0-to-1 phase: pricing, partnerships, hiring, fundraising conversations.
Aligning the roadmap with the P&L. Choosing what to build, what to buy, what to kill — and sequencing it so the team can breathe.
Built and led distributed teams across Switzerland, France, Ukraine and India. Up to 25 engineers, designers, QA, PMs and tech leads.
Lightweight rituals, hard outcomes. Continuous discovery, short cycles, weekly demos. Process that serves the work, never the other way around.
Regulated payments, KYC, custody and high-volume marketplaces. The places where one wrong decision compounds quickly.
Migrated Rails → Next.js, integrated headless CMS, A/B and feature-flag platforms, observability, security tooling. Pragmatic, not trendy.
Experience
Nov 2017 — Dec 2024
Co-Founder & Chief Technology Officer
Geneva, Switzerland
Feb 2013 — Nov 2022
Founder, CEO & CTO
Yverdon-les-Bains, Switzerland
Jan 2016 — Nov 2022
Founder, CEO & CTO
Yverdon-les-Bains, Switzerland
Oct 2018 — Oct 2019
Chief Technology Officer
Geneva, Switzerland
Sep 2012 — Jan 2013
Web Developer
Lausanne, Switzerland
Education
2024
Startup & SME Board Academy (Alumni — SPA24.04)
Geneva, Switzerland
Governance for startup and SME boards: legal duties, financial oversight, crisis management, conflicts of interest, due diligence. Worked through real-world case studies on insolvency, risk and board dynamics.
2017 — present
Continuous education
Daily diet of business case studies, technology newsletters and ~2 hours of podcasts (product, marketing, finance, tech, real estate, crypto). Helps me stay current across stacks and sectors without formal certifications gating the work.
2008 — 2012
Federal Certificate of Competence (CFC), Computer Science
Lausanne, Switzerland
Hands-on systems work inside a hospital IT environment. Built install packages in C# / Microsoft, supported users, and discovered web development through HTML / CSS / PHP side projects.
Contact
Co-founding, board seat, advisory or just a conversation about what you're building — I read every message.